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Beyond the royalties, Sinatra has demonstrated a shrewd understanding of the business side of entertainment. In an era when many artists were simply handed contracts by labels, she actively sought control over her career. Reports suggest she negotiated hard for a larger share of publishing rights, a move that has paid off immensely over the decades. Owning the rights to her songs is akin to owning a piece of real estate; it provides long-term security and leverage. This business acumen extends to her willingness to adapt to new markets and technologies. While many of her peers faded into obscurity, she embraced the emerging landscape of digital music and online streaming. By ensuring her catalog was available on platforms like iTunes and Spotify, she met consumers where they were, maximizing reach and revenue in an increasingly digital world.
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