Hurd’s career was a testament to his relentless drive. He began at NCR Corporation, where he rose to become president, a position he held until the company was acquired by AT&T in 1991. He then moved to IBM, where he initially struggled. Tasked with turning around the struggling personal computer division, Hurd applied his signature brand of tough, margin-focused management. He slashed costs, restructured the sales force, and instilled a culture of accountability. His success at IBM was undeniable; he transformed a faltering division into a profitable engine, which led to his rapid ascent to the role of CEO in 2002. As CEO, Hurd was the embodiment of the modern corporate executive, delivering consistent quarterly earnings and expanding IBM’s global dominance in hardware and services. His tenure was marked by his ability to translate complex technology into clear business strategies for clients, earning him a reputation as a “blue-suited titan.”
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